If you follow the work of the amazing Rachel Vanoven (@rachelvanovenphotography), you already know that she is the gold-standard when it comes to portrait photography. Rachel first started taking photographs in the spring of 2008 with a Craigslist ad for a $50 session...
Keeping your website updated and easy to navigate is critical when welcoming clients to your business. You want to make it easy for potential clients to see your work, understand their investment and be able to reach you easily—on whatever platform works best for...
Business Branding Whether you’re just getting started with your photography business or have been in the game for a few years, now is the perfect time see if your brand is communicating what you want to potential clients. It’s not just your logo. A brand...
by Sarah Petty Many photographers have tried a mini photo session event. These low-key sessions are a low-risk way for clients to experience your particular photography and personality, while simultaneously allowing you to gain exposure to new clients who can evolve...
Emails, emails, emails. It’s never ending, right? Remembering which emails you need to send to clients is not fun. And when you forget, it’s a hard one to recover from. Creating a workflow is the easiest way to automate the emails that you send to every client. Not...
Every photography business thrives on referrals. And we know that yours is no different. Who is going to be the best source of referrals for you? Happy clients who feel the love. The biggest obstacle we hear about asking for referrals is that it’s uncomfortable. We...
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