Five emails you should automate in every session’s workflow

Emails, emails, emails. It’s never ending, right? Remembering which emails you need to send to clients is not fun. And when you forget, it’s a hard one to recover from. Creating a workflow is the easiest way to automate the emails that you send to every client. Not only will you be saving time, but you will be giving yourself the gifts of more peace of mind and less anxiety. We think that these five emails are a MUST for automating in your workflow.

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1. The “thank you for booking” email. Every client should get a quick thank you for booking their session that lets them know how excited you are to work with them. This is also a great opportunity to include a Welcome Packet that outlines things like what to expect, your most commonly frequently asked questions, product information and more.The more educated your client is throughout the process, the happier and more prepared they’ll be.

2. The “getting to know you” email.  Sending your clients an email with a questionnaire for them to fill out before their session is a no-brainer. You can ask them questions to get to know them, learn what their expectations are for their session, and know all of the ideas that they have. This exercise will help them visualize their session, get them more excited about working with you and help deliver exactly the products they are looking for. Not sure what to ask on a questionnaire? We have a few suggestions for newborn, portrait, and boudoir sessions!

3. The “session reminder” email. This is an easy email to automate and knock off your to-do list. With Iris Works, you can use variables for your session date and time so that when you send a reminder to your client, it will automatically drop that information in for you. It’s also a great time to include in any other last minute tips or things to remember for their session and continue to build their excitement.

4. The “thank you for a great session” email.  Automating an email that thanks your clients for a great session is the perfect follow-up to a great shoot. It is also a great way to lay out any expectations for next steps. Reminding them about when their images will be ready is a great way to avoid those “when will my photos be done?” questions that are so common.

5. The “follow up survey and referral” email. Once your client’s images have been delivered, it’s easy to send out an email with a short questionnaire asking for feedback about their experience. You can also use this as a chance to provide info about your referral program so that they can send their friends and family your way. If a survey isn’t your style, you can also include links to a couple websites for them to leave a review about you!

Automating these five emails (and the other brilliant marketing messages that you’ve created) will put you well on your way to providing an even more consistent and fabulous experience for each one of your clients!

What standard responses do you have automated to save time? Tell us in the comments below!

Automating emails makes life easier for you AND your clients. Ready to get started? Sign up for a FREE 14-day trial with Iris Works!



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