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Newborn photography is an always-growing market within our industry and it definitely requires a certain skill set to ensure a great experience for the babies and their new parents! If you are a new photographer wanting to jump into this genre of photography, here are a few things to think about as you get started:…

A little client love goes a long way after a wedding. They’ve invested in you and it only makes sense to show them how grateful you are. It only takes a minute to show the VIPs of the day how much they mean to you. Here are three great ideas: Send a thank you card…

It’s December, and that means that it’s time to begin thinking about tax time. April 15th may seem far away now, but every year it seems to sneak up on us too quickly. We want to help you get a jump start on tax time now by following our checklist for a few must-do tasks.…

Iris Works is coming in hot with the best pricing of the year for Cyber Weekend. START A NEW IRIS WORKS SUBSCRIPTION: Are you ready to take your business to the next level with the only studio management system you’ll ever need? Today, you can save 30% off your annual subscription with code CYBER2018. UPGRADE…

“I’m going to start a photography business.” If someone tells you that it’s going to be easy, don’t believe them. It’s not easy. It’s not glamorous. It’s hard work. But if you do it correctly—it’s so worth it. But you’re going to rock it. And we’re here to help. Here are four ways to get…

Black Friday is right around the corner and that’s always a great time to generate some extra income as you close out the year. People are already in gift-buying mode, so it’s a great time to leverage their warm-and-fuzzy generosity and set you both up for a win:win gift scenario. That said, it’s always important…

Deciding whether or not to raise your prices can be a daunting and vulnerable conversation to have with yourself. It’s a big decision and something that photographers often struggle with. What if I raise them too much? What if I don’t get any leads? How do I know if I’m ready? Here are a few…

Now that we’re well into Q4 and heading into the holidays, it’s a great time to get your plan together for your 2019 marketing efforts. Take some time and reflect on what’s worked this year… and then set yourself up to start the new year off stronger than ever. Reflect on successes. As you look…

Since the beginning, we knew that our users wanted a way to share their calendar link with their clients—AND NOW YOU CAN! Iris Works + Booking now has a publishable booking link and you’re going to love it! You can have a link to your calendar available anywhere you’d like, so you clients can easily…

There is no bigger fail as a small-business owner than not meeting client expectations. Overcoming the sting of an upset client is tough, so you want to do everything in your power to ensure that it doesn’t happen. Many times, disappointed clients are the direct result of failing to manage their expectations from the beginning.…