The Iris Blog

Your resource for industry tips, guest pieces,
best practices and feature information.

The Iris mobile app has arrived!

The Iris mobile app has arrived!

Have you heard the news? The brand new Iris mobile app is finally here… and we are ready to celebrate!  We have released the beta version of our on-the-go mobile app for users to stay connected to their businesses. Our mobile app pairs perfectly with our web...

How to stay ahead of tough client questions.

How to stay ahead of tough client questions.

Nothing makes a business owner more anxious than having to deal with a frustrated client. Staying ahead of questions like, “How much will this cost me?” will position you as the expert and ensure that your clients have an amazing experience. Here are three top...

The three (must-have) emails that your workflow needs today.

The three (must-have) emails that your workflow needs today.

Automated client emails are a sure-fire way to make your clients feel confident in their decision to hire you without you needing to lift a finger. Here are three emails that you need to include in your workflow today: The “thank you for booking” email. Once your...

It’s been a great year for Iris. Here’s what’s next.

It’s been a great year for Iris. Here’s what’s next.

As we start a new year, I wanted to take a minute to review some of the excitement that 2019 brought—and give you a little hint of what’s to come for 2020. This summer we celebrated Iris’ growth with an entire rebrand of the company. We knew that we weren’t just the...

New year, new you: four easy ways to push yourself in 2020

New year, new you: four easy ways to push yourself in 2020

It’s hard to believe, but the calendar is about to turn. Resolutions can be tricky, but it really is a good time to come up with a few things you are going to hold yourself accountable to for your business in 2020. Here are a few simple ideas to get the wheels turning...

Three reasons to start planning a styled shoot today.

Three reasons to start planning a styled shoot today.

The idea of putting together a styled shoot can be overwhelming and daunting, but the excitement once you’ve executed one is unlike anything else. What’s more exciting than deciding on a theme, building a killer vendor team, finding the perfect models, executing every...

Ready to refocus for the new year? (Get it?) Here’s how.

Ready to refocus for the new year? (Get it?) Here’s how.

It’s hard to believe that we are almost to a new year, but it’s true. And what better time than to come up with a game plan to head into 2020 swinging? Your business can always use a boost and it’s as good of a time as any to shake things up with a few new ideas. It’s...

OUR FAVORITE BLACK FRIDAY DEALS: just for you!

OUR FAVORITE BLACK FRIDAY DEALS: just for you!

All of the Black Friday deals can get... overwhelming. We've rounded up our favorites and are thrilled to share them with you here. Click the links to get exactly where you need to go and take advantage of these amazing deals from the best in the photography industry!...

How to crush your Black Friday promotions.

How to crush your Black Friday promotions.

Black Friday is right around the corner and that’s always a great time to generate some extra income as you close out the year. People are already in gift-buying mode, so it’s a great time to leverage their warm-and-fuzzy generosity and set you both up for a win:win...