“I’m going to start a photography business.” If someone tells you that it’s going to be easy, don’t believe them. It’s not easy. It’s not glamorous. It’s hard work. But if you do it correctly—it’s so worth it. But you’re going to rock it. And we’re here to help. Here are four ways to get…

Black Friday is right around the corner and that’s always a great time to generate some extra income as you close out the year. People are already in gift-buying mode, so it’s a great time to leverage their warm-and-fuzzy generosity and set you both up for a win:win gift scenario. That said, it’s always important…

Deciding whether or not to raise your prices can be a daunting and vulnerable conversation to have with yourself. It’s a big decision and something that photographers often struggle with. What if I raise them too much? What if I don’t get any leads? How do I know if I’m ready? Here are a few…

Now that we’re well into Q4 and heading into the holidays, it’s a great time to get your plan together for your 2019 marketing efforts. Take some time and reflect on what’s worked this year… and then set yourself up to start the new year off stronger than ever. Reflect on successes. As you look…

Since the beginning, we knew that our users wanted a way to share their calendar link with their clients—AND NOW YOU CAN! Iris Works + Booking now has a publishable booking link and you’re going to love it! You can have a link to your calendar available anywhere you’d like, so you clients can easily…

There is no bigger fail as a small-business owner than not meeting client expectations. Overcoming the sting of an upset client is tough, so you want to do everything in your power to ensure that it doesn’t happen. Many times, disappointed clients are the direct result of failing to manage their expectations from the beginning.…

If you’ve spent any time with Bobbi Sheridan, whether in real life or through the magic of her social media feeds (IG: @bobbiphoto), you know that you’re unabashedly getting the real deal. All. The. Time. Her infectious personality is one of the many reasons that her clients are obsessed—and we mean OB-sessed—with her. But it’s her…

If hashtags are something that you typically shy away from on Instagram, you are missing out on a chance to have your work seen by an entirely new audience. Using hashtags gives users a way to search you out based on their interests, giving you a chance to connect with people truly engaged in what…

October is crazy for photographers—there’s just no getting around it. It’s an overwhelming time of year and it’s easy to feel stretched thin with shooting, editing, keeping up with social media, communication with clients and more. Burnout is real and it happens to all of us. Staying ahead of it and managing everything that comes…