Branding Your Business 101

branding, brand, business, photographers, photography, studio managment

Whether you’re just getting started with your photography business or have been in the game for a few years, now is the perfect time see if your brand is communicating what you want to potential clients. It’s not just your logo. A brand is every interaction and impression that a client has with your business…

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Automated Invoices and IPS Payments

Invoice upgrades are hot off the presses: automated invoicing, invoice templates and IPS payment options!   Invoice templates are finally live. We’ve all been so anxious to have them… and they’re finally here! There’s nothing worse than creating the same invoice over and over again. Now you won’t have to! Instead, you’ll just create and…

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3 Tips for Better Mini Sessions

mini sessions, sarah petty, joy of marketing

by Sarah Petty Many photographers have tried a mini-session event. They’re a low-risk way for clients to try you out and you get exposure to new clients who you can turn into long-term portrait buyers in the future. But when mini’s go wrong, this quick money-making promotion turns into a time sucking bust. Here are…

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You asked, we listened… and it’s finally here! Today is the day that we introduce you to Iris Works + Booking! We’ve created a booking feature that works on your terms. A photographer’s life is crazy—and your schedule never quite looks the same week after week. When we set out to create Iris Works +…

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Dell Romppainen, Daydreams Photography | Ontario, Canada

A photographer who specializes in newborn, children and family portraiture, Dell has built Daydreams Photography into a thriving studio by creating a targeted marketing program, leveraging lots of session hype with her client base and using Iris Works as her studio management software. Marketing, marketing, marketing. As a former graphic designer who specialized in packaging…

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Top 5 Tools for Your Photography Business

photography, business, tools, time management, marketing, accounting, design, graphics, studio management, client managementf

Running a small photography business can be tough. You’re juggling so many different business tasks AND trying to channel your creativity all at the same time. It’s hard to find a balance between the two, especially since they use completely different sides of your brain. A lot of times we see photographers focusing solely on…

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Five emails you should automate in every session's workflow

automate, email, workflow, client, inbox, save time

Emails, emails, emails. It’s never ending, right? Remembering which emails you need to send to clients is not fun. And when you forget, it’s a hard one to recover from. Creating a workflow is the easiest way to automate the emails that you send to every client. Not only will you be saving time, but…

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How to jump-start your business when you're in a slump

Businesses all have peaks and valleys—and yours is no different. There may be times that you have more clients than you know what to do with, and others where you wonder if your contact form is even working. For times when it seems like you’re in a slump, there are a few quick and easy…

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Are Photography Conferences Worth Going To?

photography conferences, expo, photo, portrait, photographers

There are so many options out there to educate yourself on photography and business. Do you take a class? Workshop? Attend a conference? It can make your head spin trying to make a decision! You might be wondering are photography conferences worth it? All the time, expense, and possible travel? We would say a big…

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Importance of Scouting Locations

scout, location, photography, session, portraits, light

“Where should we do the session?”  It’s the question you regularly get from your clients, and lately you’re feeling uninspired by your “go to” spots. It’s easy and familiar, but you feel like you’re in a creative rut. We’ve all been there! It’s easy to fall into a routine with your photo sessions, especially when…

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