The Iris Blog

Meet Kayla Locke, the face behind Locke Photography, and a self-described cereal-loving, sun-chasing photographer. As a wife, a mom and a powerhouse of a creativity, Kayla is striving for balance in all things and trying to keep all of the balls in the air. Her...

Even though you may be knee-deep in busy season, it’s never too early to start setting some goals for your business (and you!) for next year. Setting goals is an important, albeit sometimes painful, process. But it’s critical to measuring your success year over year....

If you are not offering albums and other printed pieces to your clients, you are missing out on all kinds of revenue that will keep your business humming right along. And it doesn’t have to be painful. Anyone who designs album knows that it can be a laborious process,...

Newborn portrait questionnaires are one of the best ways that you can prepare yourself and your clients for an amazing session. And, if you deal with expectant or new parents on a regular basis, you already know that their lives can feel very overwhelming. Asking some...

Jesse Salter is and award-winning photographer, based in Kansas City. She focuses on motherhood portraiture and workshops. We recently asked Jesse to tell us a little more about her story and how she has grown her amazing business. You can see more of her work and...

Sending a questionnaire to your portrait clients sets you up for success when it comes time to plan their session. It will not only save you time by learning about your clients ahead of time, but it will also allow you to customize their session and create a...

The list of things that photographers love about their job is big: networking flexible schedules, meeting clients, photographing sessions, flexing their creative muscles, sharing finished work, and more. But if you ask a photographer for a list of things that they...

Now that we’re over the halfway point of summer, it’s time to start thinking about those epic fall mini-sessions that you’re going to have. It feels crazy, but getting started now and creating a good buzz will ensure that you’ll head into fall with a packed calendar...

We’ve reached (one of many) peak busy times in the industry—summer is nuts and there’s just no getting around it. It’s an overwhelming time of year and it’s easy to feel stretched thin with shooting, editing, keeping up with social media, communication with clients...