Making the jump to newborn photography.

Newborn photography is an always-growing market within our industry and it definitely requires a certain skill set to ensure a great experience for the babies and their new parents! If you are a new photographer wanting to jump into this genre of photography, here are a few things to think about as you get started:…

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How to prepare your business for the end of the year.

It’s December, and that means that it’s time to begin thinking about tax time. April 15th may seem far away now, but every year it seems to sneak up on us too quickly. We want to help you get a jump start on tax time now by following our checklist for a few must-do tasks.…

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OUR CYBER WEEKEND DEAL | and some more great deals from our partners!

Iris Works is coming in hot with the best pricing of the year for Cyber Weekend. START A NEW IRIS WORKS SUBSCRIPTION: Are you ready to take your business to the next level with the only studio management system you’ll ever need? Today, you can save 30% off your annual subscription with code CYBER2018. UPGRADE…

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Four ways to get your photography business started.

“I’m going to start a photography business.” If someone tells you that it’s going to be easy, don’t believe them. It’s not easy. It’s not glamorous. It’s hard work. But if you do it correctly—it’s so worth it. But you’re going to rock it. And we’re here to help. Here are four ways to get…

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How to rock your Black Friday promotions.

Black Friday is right around the corner and that’s always a great time to generate some extra income as you close out the year. People are already in gift-buying mode, so it’s a great time to leverage their warm-and-fuzzy generosity and set you both up for a win:win gift scenario. That said, it’s always important…

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How do you know when it is time to finally raise your prices?

Deciding whether or not to raise your prices can be a daunting and vulnerable conversation to have with yourself. It’s a big decision and something that photographers often struggle with. What if I raise them too much? What if I don’t get any leads? How do I know if I’m ready? Here are a few…

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INTRODUCING: the Iris Works + Booking shareable booking link

Since the beginning, we knew that our users wanted a way to share their calendar link with their clients—AND NOW YOU CAN! Iris Works + Booking now has a publishable booking link and you’re going to love it! You can have a link to your calendar available anywhere you’d like, so you clients can easily…

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Managing your clients’ expectations.

There is no bigger fail as a small-business owner than not meeting client expectations. Overcoming the sting of an upset client is tough, so you want to do everything in your power to ensure that it doesn’t happen. Many times, disappointed clients are the direct result of failing to manage their expectations from the beginning.…

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