by Sarah Petty
Many photographers have tried a mini-session event.
They’re a low-risk way for clients to try you out and you get exposure to new clients who you can turn into long-term portrait buyers in the future.
But when mini’s go wrong, this quick money-making promotion turns into a time sucking bust.
Here are 3 tips for you before you dive head first into mini-session mania:
1) Don’t Go at it Alone
Mini-sessions can cannibalize your regular sessions if you only offer them to your existing client list.
Instead, pick a partner business who shares your ideal target audience.
Partners can be another local business, a charity or both.
Get creative here when looking for partners. The ideal partner doesn’t have to be a kids’ clothing store. You can partner with an insurance agent or furniture store to host and promote your mini-session events.
2) Offer Mini Session Only Pricing and Products
A mini-session does not mean you offer the same products as you normally do for a cheaper price. Otherwise clients will never pay full price for your photography.
You mini-session should actually be mini: one outfit, one prop or background and one location ONLY.
Carefully choose your product mix to showcase products you don’t typically offer so you don’t devalue your full session.
A big mistake I see photographers making with mini-sessions is overwhelming clients with too many product choices.
You don’t have much time, so pare down your offerings and options to a handful of packages or a la carte items.
Print special price lists for the mini-session event that maintain a consistent look and feel with your overall event theme.
3) Book mini-sessions in advance.
Don’t just set up a mini studio at a marketing partner’s location and expect people to wander in for photos while they are out shopping.
For this type of session to really work, book clients in advance and require a credit card deposit to hold their spot. This gives them a chance to come prepared for a portrait they want to purchase.
Ready to try your first mini-session event?
Grab the free mini-session checklist of 22 must-follow steps for your next mini session here.
About Sarah Petty:
Sarah Petty runs one of the most profitable photography studios in the country, Sarah Petty Photography, according to Professional Photographers of America. She’s also a co-author of the New York Times Best Selling book, Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You’re Worth. She teaches photographers all over the world how to make a fantastic living doing what they love without sacrificing their families and their freedom at her company Joy of Marketing.