Mini sessions are short and are typically set at a lower price compared to your full sessions and other offers. This opens the door for potential clients who may have been eying your work and wanting to schedule but maybe couldn’t afford a full session. You can get new clients in the door by offering mini sessions which gives them a taste of your business and hopefully land a returning client.
Offering mini sessions at different times throughout the year is also a great way to fill any of those gaps where you may not be fully booked. This is especially true during the slower months.
And who doesn’t like a quick influx of money? Mini sessions are an excellent way to boost your monthly revenue quickly. If your sessions are set at $200 for 15 minutes, and you book all 10 spots – that’s an easy $2,000 in your pocket. The other way to increase revenue with mini sessions is to limit the number of images included and then upsell the other photos.
If you’re going to offer seasonal mini sessions, try setting up a marketing calendar to help you plan out when you’ll offer mini sessions. Having a game plan for the year will be helpful especially if you intend to offer minis a few different times. Keep in mind you’ll want to get content and example photos ready in advance so you can advertise for your mini sessions.
Not sure what mini sessions to offer? We’ve compiled a list of mini sessions you can try out for each season. These are mini sessions we see commonly offered by many photographers or people requesting information on social media when looking to book.
Fall is prime time for a lot of families wanting fresh photos. Offering mini sessions during this season will help give you a boost before you head into the slower months during the holidays and winter. Here are some ideas for fall mini sessions:
Apple Orchard Minis
Back To School Minis
Winter is typically a slower period for most photographers, especially if you live somewhere with harsh weather conditions. To help you keep up momentum and generate income, try offering a few mini sessions.
Christmas tree farm
Christmas themed setups
Valentines day minis
Kick start your business after the slower months have passed and get your clients outdoors again with these mini sessions.
Spring minis (outdoors/flowers)
Mother’s day / father’s day
Sprinkle in some mini sessions throughout the summer to fill any gaps you might have with booking or reach your income goal for the month. Summer is a great time to try some fun themed sessions like watermelon minis or get families out in the creek for a more lifestyle approach to your sessions.
Online Booking with Iris
Once you figure out which mini sessions you want to offer, set up your online booking through Iris to make booking your sessions easy. You can get your clients scheduled, contract signed, and invoice paid all in one step. To make things even more seamless and save you time – you can utilize workflows for automation of emails to your clients. We now offer a mini session workflow in our Marketplace.