The leaves are changing colors… pumpkin spice everything is back… Photographers, you know what this means–– it’s time for fall mini sessions! Mini sessions are a great way to boost revenue and start building relationships with clients, but marketing mini sessions can be stressful! We asked up-and-coming photographer Denise from Denise Marie Photos how to market your mini sessions and book up your calendar. Here are her top tips for you!
What kind of mini sessions do you do?
Family, couple, best friend, boudoir, and content mini sessions.
How do you promote your mini sessions?
Instagram and Facebook
How do you use social media to promote mini sessions?
1) Use stories and posts!
2) Get on video and talk about them, it’s all about being personal.
3) Show photos from previous minis. People want to see your shooting/editing style
4) Use graphics! (Try Canva for easy customizable templates)I talk about them, show photos
5) Reviews! Let your happy customers do the talking for you.
How did you market your most successful mini sessions?
What have you learned about mini session marketing as you’ve gone on?
Definitely allow adequate time to advertise. Give people time to see it a couple times. Don’t just post it once on your stories or feed and expect to be fully booked.
What advice do you have for marketing minis for the first time?
Post post post. The average human sees something seven times before acting on it. (I believe. I read that somewhere.) Map out your plan of attack so you have a strategy. What are you going to post on your stories every day? Feed? You can do previews from a different shoot, reviews from customers, explain how it works, show the location, etc. etc. etc.
How does your marketing strategy change whether it’s boudoir, family or couple photography?
My marketing strategy mainly changes with the photos that I use and the audience that I target.
Do you design graphics for marketing minis? If so, do you have any websites/software you recommend?
Before you had a strong following on social media, how did you spread the word about your minis?
Same way! Social media and word of mouth. You think about how many slots you have in a full mini session day….8-12? You do not need thousands of followers to fully book or to be successful! Following does not always equal success or monetization.
How do you get mini session customers to be repeat clients?
Give them an incredible experience and amazing photos. Under promise, over deliver. Always.
How do you get clients to refer their friends/family to you for mini sessions?
Same as above. You have to provide an experience and product that they want to talk about and share.