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Dell Romppainen, Daydreams Photography | Ontario, Canada

A photographer who specializes in newborn, children and family portraiture, Dell has built Daydreams Photography into a thriving studio by creating a targeted marketing program, leveraging lots of session hype with her client base and using Iris Works as her studio management software.

Marketing, marketing, marketing.
As a former graphic designer who specialized in packaging design, Dell had experimented with different gift card systems over the span of her photography career. Nothing seemed to be a perfect fit until she received an email from Square, outlining their gift card program. By utilizing a few quick customization tricks, she now markets her custom-branded gift cards as the perfect way to fill stockings, thank teachers at the end of the year and provide moms-to-be with an amazing shower gift.

 

The best clients are existing clients.
Daydreams Photography gets the majority of their leads through referrals from existing clients—who remain the lifeblood of the business. Rolling out timed registrations for blocks of time in advance has created a lot of hype and has proven to be a very effective way for Dell to leverage current clients who are part of Facebook group. Once those VIP clients have had a chance to get a jump on booking, available slots are rolled out vai an email list and the Daydreams Photography general Facebook page.

Using Iris Works is a win:win.
With a thriving photography business and four-year-old twins, life can get crazy. Iris Works plays an important part in managing the business side of the equation. Her studio is no stranger to automation and has 25 different customized workflows set up to handle every facet of her client communication. Thanks to a robust document collection and integrated contract library and invoicing system, Daydreams Photography clients are always prepared for their sessions and clear on expectations and deliverables.

 

ABOUT DELL:
Location: Toronto | Camera: Nikon | Family: husband + four-year-old twins | Studio management platform: Iris Works | What’s next: opening a new studio this year.

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