Boost Your Easter Mini Session Bookings with Iris Works: A Step-by-Step Guide

Easter is around the corner, and it’s the perfect time to breathe new life into your photography business. Whether you’re capturing the vibrant hues of Easter eggs or the joyful moments of family gatherings, offering mini sessions for Easter can be both rewarding and fun. Leveraging Iris Works for email marketing and scheduling these sessions can streamline your process, making it easier for you to focus on what you do best: taking breathtaking photos. Here’s how you can promote your Easter mini sessions effectively using Iris Works.

Plan Your Easter Mini Sessions

Before you dive into promotion, plan the details of your Easter mini sessions. Decide on the dates, location, and themes. Consider incorporating elements like Easter eggs, fake bunnies, and spring flowers to make your sessions festive and appealing. Once you have your plan, it’s time to let your potential clients know about it.

Mini Session Scheduler

Leverage the power of Iris Works’ Mini Session Scheduler to effortlessly create your calendar. In just a few easy steps, you can have your mini session calendar ready to welcome bookings. This intuitive tool simplifies the process, allowing you to focus on what you do best while ensuring your schedule is seamlessly organized and accessible.

Once your clients are interested, you want to make the booking process as smooth as possible. Iris Works’ mini session scheduler is a game-changer here:


iris works booking set up
iris works booking calendar

Create Enticing Email Campaigns

Iris Works’ email marketing tools enable you to design beautiful, engaging emails to announce your Easter mini sessions. Here’s how to make the most of it:

  • Segment Your Audience: Not all your clients might be interested in Easter mini sessions. Segment your email list to target families, especially those with children, who are more likely to be interested in this seasonal offering. Add those client’s to our group feature to make sure your targeted audience is getting the emails.

  • Craft Compelling Content: Use persuasive language that highlights the uniqueness of your mini sessions. Include essential details like the dates, location, and what to expect. High-quality images from previous Easter shoots can significantly increase interest.

  • Special Offers: Encourage early bookings by offering a limited-time discount or a special package. This creates a sense of urgency and can boost your bookings

  • Online BookingInclude the link to your online booking page so that client’s can access your booking calendar immediatley.


Follow Up for Lasting Relationships

After the mini sessions, use Iris Works to send thank-you emails, request feedback, and offer sneak peeks of the photos. You can scheduled these with the Iris workflows feature. This not only enhances client satisfaction but also paves the way for future bookings.


Easter mini sessions are a fantastic opportunity to showcase your creativity and engage with your clients in a festive setting. By utilizing Iris Works’ email marketing tools and mini session scheduler, you can streamline the promotional and booking processes. Thus, making it easier to focus on capturing those unforgettable Easter moments. Start planning your campaign today and make this Easter season your most successful one yet!

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