Using automated emails to generate more print income for your business!

Automated Emails

As professional photographers, we understand the importance of guiding our clients through the entire session cycle and ensuring they take the final step of ordering prints. Not only does this enhance the value of their session, but it also contributes to the growth of our business and financial success. With Iris Works, this task becomes effortlessly convenient, thanks to its automated emails feature. By utilizing this powerful tool, you can effortlessly encourage and remind your clients about the significance of purchasing prints without having to lift a finger.

Send Reminders

Timing is key when it comes to reminding clients about the next steps after they’ve viewed their gallery. We recommend sending the first reminder email approximately a week after this important milestone. At this point, the images are still fresh in their mind, and they may have already shared their favorite moments on social media. You can gently nudge them towards taking the desired actions, such as ordering prints or finalizing their session details.

Dear Tess (variable link),

I wanted to shoot you a quick email to tell you once again how much I loved your session. Your family is lovely and that really shone through in your images. I know how easy it is to share a few favorite images and social media and take in all of the “oohs” and “aahs” from friends and family. I really encourage you to purchase a few of your favorites to remember this session more frequently. Your gallery is right here (variable link) and your favorite prints can be on their way to you in a few easy clicks. Thank you again for trusting me with your most precious memories!

Your second reminder email

After the initial reminder email, it’s ideal to send out a second follow-up a few weeks later. By this time, your clients may have already added images to their cart but haven’t completed their purchase. Alternatively, they could be at a point where they are ready to order their first or second batch of prints. This presents a great opportunity to provide additional value by offering a promotion. If you feel that the timing is right, consider including a special discount code for your gallery. By doing so, you not only encourage them to take action but also make them feel appreciated for their continued support.

Dear Tess (variable link),

I wanted to remind you that your gallery is available here (variable link) to order some of your favorite images. I think that ordering prints is the best way to really enjoy these memories and you can take advantage of 20% off of your order by using YOURCODEHERE today. Why wait? Your collection contains some of my favorite images ever and I’d love to see them have a permanent place in your home.

Try Iris

We know that clients love prints in their homes… we just need to gently nudge them to make that a reality. Let Iris Works help you do that with a FREE 14-day trial. Ready to start your automated emails? Iris has you covered.  Also, hop on over to our Iris Works Community on Facebook and tell us some of your favorite automated emails to send. Want to learn more about emails? Check out this blog.



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