Guide to Easy Emailing – The art of writing effective emails to clients

Do you struggle with what to say to a client via email?  Creating strong and clear emails can be daunting to anyone.  However, communication is a key part of running a successful photography business.  Without having effective communication important information can be missed.  In this weeks blog, Guide to easy emailing – the art of writing effective emails to clients, we will jump into all things email.

Creating Templates

Do you find yourself writing the same emails over and over again?  Simplify your email process by creating customizable templates in Iris.  Not sure where to start? Here is a list of commonly sent emails that can be made into templates. 

  • Lead response
  • follow-up lead response
  • How to book the session ,sign the contract and get paid
  • Session confirmations
  • preparing for a session
  • session reminders
  • session follow- up

Here is an example of a simple and effective lead response email template:

“Thanks so much for your interest in {{studio_name}} for your photography needs.

I absolutely love working with new clients and cannot

wait to chat more. I check my emails frequently and you can typically
expect a response within 24 hours. In the meantime, please feel free to
check out more of my work on Instagram handle and Facebook handle.”

Creating your email templates within Iris will also give your emails a more polished, professional look.

Automating Emails

Once you have created your email templates the next step is automate your client emails. Automated client emails are a sure-fire way to make your clients feel confident in their decision to hire you without you needing to lift a finger. Creating effective and consistent emails helps not only your business but your client.  With automated email templates you will never miss a leads inquiry, booking confirmation and payment reminders again.  

Want to learn about 3 must have emails to have in your client workflow? Check out our blog on must have emails.

  Iris Works created a  guide full of ready to use email templates that you can customize to fit your needs. Ready to start creating effective emails to clients? Click below to get our guide to easy emailing.

Ready to take your business to the next level?  A 14 day free trial is the perfect way to try it out for yourself. 

Need help getting started? Did you know our customer sucess team offers 1:1 walk throughs to answer all thing Iris? We love helping our subscribers get the most out of their subscription.  Click here to schedule your own 1:1 call with our team.



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