Erika Pearce an Iris user and is the owner and stylist of Wild Clementine. She is a wife and mother 4 children. We chatted with Erika recently about her decision to shift her focus as a birth and motherhood photographer to a female empowerment photographer. Check out what she had to say about making the shift, her constant pursuit to balance motherhood and business, and see some of her beautiful work!
Have you always focused on female empowerment portraiture ? How did you decide to specialize?
From the moment I picked up a camera and decided to be a photographer, I knew I would specialize in empowering women. I began as a birth photographer and still take returning clients for birth stories. While focusing on birth, I had a deep desire for creative shoots as well. I knew a “female empowerment” session would be challenging to market. Traditional boudoir did not hold anything alluring for me as a creative. I wanted something else. Something beyond boudoir. It took me over two years, but I finally developed the concept of Wild Clementine as an intimate art brand dedicated to showcasing not just woman’s curves, but designing a session around her heart as well.
What advice would you give to someone looking to specialize in particular genre of photography over photographing multiple specialties?
How have you grown your business in the last few years?
This is a weighted question for me. COVID-19 drastically changed my business and how I run things. Overnight, the birth brand I worked on for years was completely gone. I had started Wild Clementine the year prior with plans of growing and pouring into this business. While I was broke hearted about the birth business I had created, it truly let me spread my wings with my intimate art brand. It has not disappointed. My clientele has grown 10 fold. I have sessions scheduled around the country and even a workshop this Fall because of the growth. It really does show you that what could be a negative can very much be shifted to a positive if you put the work in. Life AND your business are what you make of it.