7 Ways to Market Through the Holidays

7 Ways to Market Through the Holidays

The holidays put everyone into the gift giving mind set, so why not create a marketing plan through the end of the year to get your name in front of potential clients? This is an especially great time of year to offer specials if you’re a portrait photographer....
The Only Reasons to Boost a Facebook Post

The Only Reasons to Boost a Facebook Post

The forever un-answered question – is paying for Facebook Ads and Boosted Posts worth it? If you’ve been around for awhile now, you may remember the days when Facebook was truly FREE for businesses. People liked your business page, and your posts would...
5 Ways to Cross Market with Small Businesses

5 Ways to Cross Market with Small Businesses

Cross marketing is a great way to introduce your business to a new group of potential clients while keeping your marketing spending to a minimum.  By working together with other small businesses, you’re creating great partnerships to help build your...
Why Your Senior Rep Program Isn’t Working

Why Your Senior Rep Program Isn’t Working

If you’ve been a photographer for any amount of time, you know all too well that senior photography is, hands down, one of the hardest genres to market to. While you can market your work to other clients like brides or moms fairly easily and with minimal spend, for...
Why Blogging Isn't Dead

Why Blogging Isn't Dead

Gone are the blogging days where people could hold the attention of the reader for more than a minute. With the impact that social media has made to our online lives, we consume content much more quickly these days. Even in the photography community, there has been a...