Make them special & limited.
You never want your mini sessions to only be a lower priced version of your regular session. Have a special theme to them and limit how many spots there are. You can even offer a special product that’s only offered for mini sessions. Use them as a fundraiser or a way to give back. This will give people an incentive to book.
Don’t offer mini sessions all the time. If you’re offering them for Easter, Mother’s Day, Back to School, Halloween, Christmas… Potential clients are just going to wait for the month that they can come in to get their photos at a discount instead of booking full sessions with you. You’re hurting your booking numbers of regular sessions and limiting your income at the same time.
Pay attention to your marketing.
You want to give yourself enough time to market your mini sessions. Don’t try to throw together a mini session offering a week before. Give yourself time to post and get interest built up.
Don’t rely only on Facebook to promote your mini sessions. A lot times, photographers will put up a post of on Facebook and not use any other way of getting the word out there. Try promoting the post to a specific audience to get in front of more people. Besides Facebook – try sending an email out to your client list using a platform like Mailchimp. (If you don’t have a client email list, start one today!) Ask people in your local networking groups to share about your mini sessions. Or you can even partner with a local business to do sessions.
Don’t overwhelm with options.
Since the final gallery will be a smaller selection of images, keep your products choices down to things like canvases, gift prints, and digital files. Keep items like books and albums to be exclusively for your regular sessions where you’ll have a larger gallery to pull from. Whether you make your products part of a mini session special package or a la carte add ons, this will help your clients easily make their post session purchases.
Prepare clients for the mini session.
In order for the time to be used to the maximum potential, it’s important to educate your clients and make sure they are well prepared before the session. Send them special a mini session guide with tips and info before the session. This can include things such as the theme for the setup, how to plan their outfits (and that they only get one), what to expect during the session, when to arrive, etc. This way you can eliminate any miscommunication and stress ahead of time.
Be sure to send them a reminder email with specifics on how to get to the location, what time their session is, when they should arrive, and a contact number for you or the person assisting you that day in case anything comes up.
For more tips on how to have a successful day of mini sessions – check out this post!
Set up an ordering session.
You want this to be in person if possible. This gives you the advantage of asking questions like where they want to hang their images, do they need any holiday gifts, holiday cards, etc.You are the expert helping them choose how their images will be displayed.
Walking your clients through this process step by step provides an added value to your services and will help them make their decisions more easily.
Or if you are unable to do in person sales, try uploading them to a great gallery system like Shootproof to send to your clients! You can have a fully branded gallery and sell prints easily through your favorite lab. Plus you can set up reminder emails to follow up with clients to purchase from their galleries
Psst… Want to be super organized with your mini sessions this year? Set up automatic emails with your pdfs and session reminders be sent to clients in Iris for you! No more having to remember who has what. Try it out today!