7 Tips to Have Successful Mini Sessions

7 Tips to Have Successful Mini Sessions

The fall and holiday season is a very popular time to have mini sessions for clients. You can give previous clients a chance to get quick updated photos and give new clients a chance to book at a special rate. While they can be a great marketing tool, they are a LOT...
5 Ways to Cross Market with Small Businesses

5 Ways to Cross Market with Small Businesses

Cross marketing is a great way to introduce your business to a new group of potential clients while keeping your marketing spending to a minimum.  By working together with other small businesses, you’re creating great partnerships to help build your...
Social Media for Photographers

Social Media for Photographers

This is a guest blog post by Iris Works user, Cyrissa Carlson of Sparkle Society. Friends, we need to have a chat about your social feeds. When the Internet blew up with social networks in the early 2000s, it was pretty typical to read a quick update on what a friend...
Why Your Senior Rep Program Isn’t Working

Why Your Senior Rep Program Isn’t Working

If you’ve been a photographer for any amount of time, you know all too well that senior photography is, hands down, one of the hardest genres to market to. While you can market your work to other clients like brides or moms fairly easily and with minimal spend, for...
Why Blogging Isn't Dead

Why Blogging Isn't Dead

Gone are the blogging days where people could hold the attention of the reader for more than a minute. With the impact that social media has made to our online lives, we consume content much more quickly these days. Even in the photography community, there has been a...