Getting creative with questionnaires.

Let’s talk questionnaires. We know that sharing a questionnaire (or two… or three) with your clients along the way can greatly impact their overall experience with you. Knowing as much as possible about them, their families, their insecurities and what they’re ultimately hoping for in their session will help you nail your time with them from start to finish. Iris Works will help you deliver the questions and collect the answers, but why not get creative?

We need to know the basics. A family session, for example, will be a win if you know things like the ages of the kids, what kinds of things they like and what their family dynamic is. But why not take it a step further by finding out:

Question: What kind of bribe are the parents willing to pony up for after the session? Knowing their motivated by ice cream or the dollar section at Target can give you tons of leverage with the kids.

Question: What kind of “silly” words are you allowed to say? Sometimes talking to 4-year-old boys about smelly farts or stinky butts will guarantee a laugh… that’s good to know, right?

Question: Are they going on a big trip soon? If you know the kids are going to Disney World for spring break, it can help to talk about something that you know is exciting to them.

In the wedding world, it’s a great way to get insight into a couple’s story. By the time you’ve sent your questionnaire, you probably know the basics about things like date, time and venue. But why not dig deeper in your questionnaire?

Question: What is their proposal story? Couples love to tell it and are always very proud of it. Get the highlights in the questionnaire and it can set you up for some great follow-up questions during a sit-down.

Question: What is their favorite thing to do on date night? A question like this can draw a connection between you and the couple, but it can also give you a great idea about what kind of gift you could send them as a thank you.

Question: What would be the first 10 songs on their soundtrack? I like to know what kind of music a couple likes and I sometimes even listen to their jams as inspiration when I’m editing their session.

No matter whether you photograph families, weddings, newborns or seniors, get creative with your questionnaires! Knowing a lot of details about your clients will only set you up for success when delivering a custom experience… and that will lead to repeat business and tons of referrals.

What’s your favorite uncommon question for your clients? We’d love to hear!



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