3 Reasons You Should Use a Wedding Client Welcome Packet
We know that you already have a lot on your plate when it comes to wedding shoots. From finicky clients to carefully worded contracts, shooting weddings can, at times, feel like a real chore.
And while we don’t want to add more to an already full plate, incorporating a wedding client welcome packet into your preparation and process can really help you establish yourself as a serious, professional photographer and do wonders for your marketing strategy.
So let’s get real about the wedding client welcome packet.
How many of you are actually using them for the weddings you shoot?
Better yet, how many of you are aware of how a wedding client welcome packet can make your day easier?
If you’ve not considered incorporating a client welcome template into your wedding strategy, this blog is for you.
It might seem like a daunting text to put together, but the benefits of creating them for your clients are too much to ignore. Whether you host them digitally or print them, they can be an amazing marketing tool for your business!
Below, we break down the benefits of a wedding client welcome packet.
Here are our top three reasons why you should be using a wedding client welcome packet for your business:
1. Providing information helps set the client up for a successful session or wedding: Let’s get real: Your potential client is bound to have some anxiety surrounding their wedding. By clearly stating the step-by-step process of how a session will go, your favorite tips for your clients, how to prepare, and what the post-session steps will look like, you provide your client with plenty of information to help educate them on what they can do to make their session a success. And, in turn, they will love their images even more! Plus, you are helping set expectations of how the session will happen and what to expect after the session. By sharing this education with your clients you, also level-set, which ensures that everyone is on the same page. Happy, educated clients will make for a much happier you!
2. Helps you reach your ideal client: Remember how we talked about reaching your ideal client? If you deliver a wedding client welcome packet to inquiries—with your favorite images, pricing, information, and your personality spread all throughout—you will be able to reach a client that is a better fit for you. If the packet resonates with your client, you are sure to have a client that is more connected to you and your values.
3. Raises your professionalism level: By having a wedding client welcome packet, you establish yourself as a clear professional who is dedicated to achieving the best outcomes for their clients. What’s more, the wedding client welcome packet also adds to the client’s experience, which will hopefully lead to more referrals and bigger sales for you! Now, I’m not saying a wedding client welcome packet will do that by itself. But if you are putting forward a higher end, professional experience across the board, your clients are more likely to return and help spread your name!
So what’s the best way to incorporate this into your business?
There are a few ways you can add this in! You can create a PDF of your welcome packet that you can attach to your workflow in a studio management program like Iris. You can also host a digital magazine on sites like Issuu and send the link to your potential clients in an automated email as part of your workflow. Or you can have your welcome packet printed to hand out at initial client meetings.
If you are having trouble designing a packet yourself, download your Free Portrait Welcome Guide from us! It will come with 4 template pages that you can completely customize in Photoshop with your images and logo!
Have you added a welcome packet to your workflow? How did it impact your business?
Let us know in the comments below!