The 3 must-have emails that your photography workflow needs today.

Automated client emails are a sure-fire way to make your clients feel confident in their decision to hire you without you needing to lift a finger. Putting together solid and consistent emails helps you and your clients. 

Must-Have Emails for your Photography Workflow

First, The “thank you for booking” email.

Once your client has booked with you, sending out an immediate email thanking them for choosing you is a no-brainer. You can easily include all of the session details, a “what to expect” document and a client questionnaire. The more informed your client is, the happier and more prepared they’ll be.

Second, The “session reminder” email.

Automating this email will give you one less thing to worry about as your sessions approach. Additionally, it’s an easy way to remind your clients about how excited you are. Include the details of their shoot, a link to the location, notes on how early to arrive and any last minute tips or things to remember for their session. 

Third, The “thank you for a great session” email.

You can’t go wrong with an automated email that thanks your clients for a fantastic session. It is also a great way to lay out any expectations for next steps. Include information about your products and a review of your delivery timeline. Stay ahead of these common questions will continue to position you as the expert that you are.

Also, automating these three emails (and all of the other brilliant marketing messages that you’ve created) will put you well on your way to providing an even more consistent and fabulous experience for each one of your clients!

Additionally, did you know that we created a FREE downloadable email guide where you’ll find easy cut and paste copy for situations like following up on an unpaid invoice, preparing your clients for a session, asking for referrals and more? It’s one more way that we are committed to helping you grow your business, book more clients and make more money starting today. Download it HERE today!

Ready to learn how Iris can help you manage your workflows from start to finish—from emailing to booking and invoicing to contracting—while delivering a world-class experience to your clients? Start your FREE 14-day trial HERE.



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