Staying on Top of Client Communication

As an established photographer, you know that communication is key to building strong relationships with your clients. It can be hard to keep on client emails when you’re busy shooting and taking care of other business matters. With a CRM like Iris Works, you have access to a powerful tool that can help you manage your client communication more efficiently and effectively. In this blog post, we’ll explore how you can use email templates, automatic lead responses, and workflows to stay on top of client communication and take your business to the next level.

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Email Templates

Email templates are pre-written messages that you can customize and send to your clients. By using email templates, you can save time and ensure that your messages are consistent and professional. You won’t have to worry about re-writing the same thing over and over when you client has a question or when communicating something with your client.

Iris Works comes with a variety of email templates that you can use to communicate with your clients, including welcome emails, appointment reminders, and thank-you messages. These templates can be customized to your preferences. You can also create your own templates to use. 

To create email templates in Iris Works, simply navigate to the Email Templates section of your account. You can edit existing templates or create new ones. You can customize your email templates to include your own branding and personal touch. These emails can then be used for an automatic lead response and workflows. 

Automatic Lead Responses

For photographers looking to convert leads into clients, automatic lead responses are a crucial tool. When a potential client fills out a contact form on your website or social media page, you can immediately send them an automatic lead response to express gratitude for their interest and offer more information about your services. It’s important to note that clients seeking a service are often more inclined to book with the first person who responds, underscoring the significance of a quick response time. Ensure you capitalize on this opportunity by promptly engaging potential clients through automatic lead responses.

After you have created your email templates, you can assign these to each session type that appears on your leads page. When a client fills out your leads page form, depending on which session they selected an email will be sent to potential clients automatically when they submit your contact form. No more missing out on a converting a lead to a client because you didn’t respond or took too long to respond!


Automation is a powerful tool that can help you manage your client communication more efficiently. With workflows, you can trigger a series of emails to send to your client once they have a session booked with you. You can schedule to send confirmation emails, session prep information, reminder emails, and even emails after their session to keep them informed on your next steps. 

Having workflows in place can save you so much time with your business because you won’t need to manually type these emails and send them out to each client for every session. Our email templates include variables that you can insert so it will populate information like the client’s name, session date, session time, and session location in order to provide some personalization to each email. 

If you’re not sure where to start with creating a workflow, we offer our MarketPlace where you can purchase curated workflows from leading photographers in the industry who use Iris Works. These include the email templates, questionnaires, and the workflow steps that you can customize to fit the needs of your business. 

Marketplace templates for photographers

Staying on top of client communication is essential for any photographer who wants to build strong relationships with their clients. By using a CRM like Iris Works, you can leverage the power of email templates, workflows/automation, and automatic lead responses to manage your client communication more efficiently and effectively. With these tools at your disposal, you can focus on what you do best – capturing beautiful images – while Iris Works takes care of the rest.



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