Blog

By Lauren McConihay
•
October 15, 2025
Holiday mini sessions are one of the most in-demand offerings for photographers each year. They’re quick, festive, and perfect for clients who want updated photos without committing to a full session. The challenge? Making sure your sessions sell out quickly before your prime dates get scooped up by something else on your clients’ calendars. Email marketing is one of the most effective ways to promote your mini sessions, and with Iris Works , you have everything you need to create, send, and track your campaigns without juggling multiple tools.