We recently chatted with commercial and portrait photographer Tiffany Burke about her journey in the photography industry. She offered advice on building a social media business presence and shared how she became a better photographer and a better businesswoman.
A big part of growing a photography business is understanding the business and administration side of things. Many photographers go into business for themselves so there are a lot of basics to nail down – photography contracts, scheduling, coordinating, and planning. Tiffany really drives home the importance of staying organized.
“If opportunity doesn’t knock, build a door.”
When she realized she wanted to take more fashion forward photos, she created a dress with a designer and did a shoot for free. Her advice for people wanting to explore their creativity is, “If you don’t have it in your portfolio, create it.” Potential clients will look through your past work and social media photos for inspiration, so make the material you highlight reflect the direction you want to go in.
Like many in the photography industry, Tiffany is a self-taught businesswoman. She learned how to manage her time, clients and finances through trial and error that she groans reflecting upon today. Her advice for new creative business owners is to learn through a business class and to not be afraid to outsource some of the business work. One way Tiffany has saved time is through investing in Iris. “Within 5 minutes I could send a basic photography contract, a new client questionnaire, and my invoice, which clients could fill out, pay and sign,” she recounted with a sigh of relief. Using a studio management system, Tiffany made more time, booked more clients and even found renewed passion for a business she was ready to give up on. Iris Works helps you to send a variety of standard photography contracts and it’s so easy and fast so it allows you to spend more time on your clients and less time on paperwork.
“Iris Works changed my life because it gave me my time back.”
If you find yourself in a similar situation as Tiffany, there are options for you as well. You don’t have to feel glued to your office constantly sending out basic photography contracts to clients, scheduling, managing your time, and organizing everything. Whether you’re planning a bunch of mini sessions or you’re traveling across the world for a wedding, you need a partner. Iris Works is that partner for a lot of photographers and it acts as your personal assistant. You’ll spend a lot less time planning everything out and a lot more time taking wonderful photos of your clients. That’s what you dreamed of and we’re here to help make it a reality.
What are your thoughts on her story, anything sound familiar to your personal experiences? Share it in the comments, we’d love to hear.
Learn more about Tiffany’s photography by checking out her website.