How Chris Doubled His Revenue As a Photographer
Chris Scott started off as a wedding and portrait photographer who struggled to make ends meet. He said he “didn’t have loyal clients because [he] didn’t give them anything to be loyal to.” He was a great photographer but surrounded by so many other incredible photographers, he did not have enough differentiation to set him apart. Chris decided to experiment with his business model out of necessity when his wife, Adrienne, offered to take on a second job to pay their bills.
“Just getting new clients is not growing your business if you don’t have a profitable way to make money from each client.”
How To Get Started Selling Prints
- Pick one product to start. Chris recommends a simple 5×7 framed print.
- Create a marketing mock up for clients. Use code IRISWORKS to get your first mock up for free!
- Design a mock up of one photo for your last 3 clients
- Send the mock up to clients via email and tell them you’re having a 3 day sale on prints
- Send a follow up email a day later, saying that the offer is ending soon
- The day it ends- email your clients one last time, telling them its their last chance to take advantage of the sale
- See what they say and tweak your process from their feedback. If they all say yes, raise the price. If they say no, ask them why- this is great feedback. (You can also add their feedback to your Client Profiles in your Iris account)
*Bonus! You can automate this entire emailing process through Iris and generate sales without lifting a finger! Learn more here!
How To Scale Your Print Sales
“Make it work, then make it better.”
Start by showing the products you want them to buy upfront when they book you. Your website and social media should display your photos on canvas and prints throughout homes. This way you do not have to worry about a sales meeting after your photoshoot. Clients will see what you offer on your website and book you expecting to buy prints.
Another idea to scale your print sales is to have a Quarterly Featured Product. Make one of your physical items a featured product and email your client list about a sale on that particular print. This is a great reason to email past clients and increase revenue in a repeatable way. This is a great step to take during COVID when you may not have new sessions. You can use past galleries from clients to promote these quarterly featured prints.