Need a little help with your holiday shopping list this year? We have the best 2021 Black Friday deals for photographers all in one place. Save big on photography tools to help grow your business and take back your time!
Iris Works – 30% off an annual subscription
Save big on Iris Works!
Get an annual subscription for 30% off on Black Friday!
This holiday season, get yourself the gift that keeps on giving all year long.
⭐ Save time
⭐ Get organized
⭐ Book more clients
All with the studio management system built for photographers!
Use code: 2022BlackFriday to start your subscription.
*Sale valid through November 28, 2022. Eligible for new customers only. Can be applied to any annual subscription. Savings will be applied for the first year subscription only.*
Fundy Designer
WHEN: November 17th – November 28th
DEAL: 40% off Everything, $19 Upgrades
CODE: [no code needed]
Don’t miss Fundy Designer’s biggest sale of the year to get the world’s leading design and IPS Suite most used by professional photographers. Everything you need to design and sell Albums, Wall Art Collections, Cards, Studio Magazines and more! Download the unlimited free trial today or click here to purchase!
ShootDotEdit
ShootDotEdit is an innovative photo editing service that specializes in delivering high-quality results to wedding photographers. We go through thousands of optimizations so our customers can focus on their success rather than the logistics involved with editing pictures. Our team is consistently focused on meeting our ultimate goal – delivering beautiful photos fast and with perfect colors!
Deal: Unlimited Weddings, Unlimited Culling, Unlimited Happiness. Unlimited Culling Plan – $99/month forever! Imagine what you could do if you didn’t have to cull!?! 200 Spots drop on Friday – Join the waitlist to be the first to know. Click here!
When: November 25th – November 27th
NAPCP and The The 2023 Elevate Summit
Elevate 2023 is a women’s mastermind summit that brings the industry’s leading and most passionate creative entrepreneurs together. We believe we have the power to elevate the way women small business owners connect, create, live, and grow. With an emphasis on tangible takeaways that help creatives identify and strategize long term goals, our desire is for all participants to leave this experience with key deliverables that will help propel their 2023 and create a life that is meaningful and abundant to them.
Deal: Receive $200 off your Registration Ticket to The 2023 Elevate Summit! Learn more here. Use code: IRISWORKS200
When: November 21st – November 28th
Pixpa
When: November 24 – December 31
Deal: Use this promo code BLFPIXPA50 to avail 50% discount on annual plans. Click here!!!
Pixpa is an all-in-one no-code platform for creators and small businesses to create beautiful, professional websites complete with built-in online store, blog, and client galleries. Pixpa’s versatile platform has everything you need to showcase your work, share ideas and sell your stuff online, without any coding knowledge.
White Pine Photography
Family Photographer & Photography Educator, and Iris Works Ambassador
Deal: All shop items such as presets and brushes are 40%, and The Prosper Course is 30% off. Click here!
Code: BLACKFRIDAY
When: November 15th – November 25th
Brooke Janae Photography or Brooke Jefferson Education
Brooke Jefferson is a family photographer, podcaster, and business coach for photographers.
Deal:
Join our best-selling program, The Full Time Blueprint for Photographers, before Monday November 28th and get 8 weeks of Live Coaching beginning in January. When you join the Blueprint, you will receive: -lifetime access to the student portal with a framework you can trust -access to a supportive and very active student Facebook group -8 weeks of additional group coaching with Brooke beginning in January -an exclusive savings of $400 OFF for Black Friday. Click here!
When:
November 17 – November 28
Locke Photography
Kayla Locke is a family photographer and photography educator.
Deal:
The Chrysalis Course, created by Kayla of Locke Photography, is having a huge sale for Black Friday! This deal goes from 11/17-11/26 only! This is an all encompassing photography course that will not just inspire you, but teach you how to create WOW worthy images and galleries that evoke emotion and connection, help you understand light and how to use it, you’ll dive deep into hours of editing videos, it’ll also help you understand how to build a brand you’re proud of and an experience your clients will be raving about, and so much more! Head here for all the info, and even see reviews from students over on Instagram: @thechrysaliscourse
When:
November 17 – November 26
Code:
CHRYSALIS_BF
StompSoftware
AlbumStomp is the best album design value in the industry, and when paired with AlbumPrufr for sharing and proofing, you can turn your album process into a major revenue generator. Design and proof beautiful client albums; you won’t find a better solution at a better price anywhere. Save big this weekend, and revolutionize your workflow!
Deal:
Save 40% when you purchase AlbumStomp and AlbumPrüfr
When:
November 23 – November 29
StoryTailor
Storytailor is a brand new blogging experience from StompSoftware. Designed to streamline your workflow and to ensure maximum engagement online, Storytailor is your one-stop blog marketing machine. With lightning-fast blog assembly and powerful SEO tools, your images have never worked harder for you. Save 40% on your first year of Storytailor this weekend!!
Deal:
Save 40% on your first year – new users only. Click here!
When:
November 23 – November 29
SpaceSaver
SpaceSaver reduces the file size of your high-resolution JPG files while protecting the image quality of the photos, giving you optimized images to use both in print and online. This means shorter upload times, faster page loads, and more free space on your hard drives! Don’t miss your chance to save big this weekend with SpaceSaver!!
Deal:
Save 40% this Black Friday – Click here!
When:
November 23 – November 29
How to Prep for Black Friday Marketing as a Photographer
Black Friday deals are everywhere this time of year, but the photographers who see the best results aren't the ones scrambling together an offer the week of. They're the ones who spent a few weeks beforehand getting their systems, their list, and their messaging ready to go. Here's how to prepare so your own Black Friday marketing runs smoothly when the weekend actually arrives.
Build Your List Before You Need It
Your Black Friday offer is only as strong as the audience you can reach with it. In the weeks leading up to the sale, focus on growing and organizing your email list. Segment past clients from leads who never booked, and separate mini session clients from full session clients if your offer varies by service type. A well-organized list means you can send the right message to the right group instead of one generic email to everyone.
Decide on Your Offer Early
Waiting until the week of Black Friday to decide what you're actually offering puts you behind before you've even started. Pick your offer at least a few weeks out, whether that's a discounted session, a bonus credit, or a bundled package, so you have time to build the marketing around it instead of throwing something together last minute.
Draft Your Emails and Posts in Advance
Once your offer is set, write the actual emails and social posts ahead of time. A teaser a few days before, the official launch email, a mid-sale reminder, and a final "last chance" push are the core pieces most successful campaigns rely on. Having these drafted and scheduled in advance means you're not writing copy in a panic while trying to also field the bookings coming in.
Set Up Your Booking Flow Before the Offer Goes Live
Nothing kills Black Friday momentum faster than a clunky booking process. Before your sale starts, make sure your booking calendar, contract, and payment collection are all tested and working smoothly. Clients who are excited about a deal will move on quickly if the process to actually book feels confusing or slow.
Plan for the Follow-Through
An offer that gets a client to book is only half the job. Make sure your confirmation emails, reminders, and any prep guides are ready to go before the sale starts, so every client who books during your promotion gets the same polished experience as any other client, not a rushed, improvised one.
Frequently Asked Questions
How can Iris Works help me prepare my client list before running a Black Friday promotion?
Iris Works keeps your client and lead information organized in one place, making it easy to segment your list by session type or booking history before sending out your Black Friday campaign.
Can I schedule my Black Friday emails in advance using Iris Works?
Yes. Iris Works allows you to schedule email campaigns ahead of time, so your teaser, launch, and reminder emails can go out automatically on the days you choose.
How does Iris Works help me set up a smooth booking process before my offer goes live?
Iris Works lets you build a dedicated booking calendar with the contract, invoice, and payment all built into the same flow, so you can test the entire booking experience before your promotion starts.
Does Iris Works help make sure clients who book during a Black Friday sale get the same experience as regular clients?
Yes. Once a client books, the same session workflow applies automatically, sending confirmations, reminders, and prep guides regardless of whether the booking came from a promotion or a regular inquiry.
Can I limit the number of spots available for a Black Friday offer in Iris Works?
Yes. You can set a limited number of available slots or an expiration date on your promotional booking calendar, which helps create urgency and encourages clients to book quickly.
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