What to automate in your photography business
Lauren McConihay • May 6, 2022

Automate Your Photography Business With a Client-Centered System

Most photographers start their businesses because they want to create beautiful images not because they want to sit behind a desk. Would you agree? Iris Works has many features that help automate your business so you can focus on creating those amazing images for your clients.


Everything is centered around the client. Instead of having a job/project in which you attach clients to, you have a client that you book sessions with. All pertinent information about that client is stored in their profile (contracts, questionnaires, past sessions, notes, etc.) Automate your photography business and set yourself up for success with Iris Works!


A woman sits at a desk with a laptop and a cup of coffee

Emails/Workflows

Do you find that you send the same email over and over again to your clients? First, Iris allows you to create email templates to send directly to your clients automatically. Our email templates allow you to add in images that give your communication a beautiful, branded look. All of your email templates can be automated with the ability to attach questionnaires, contracts, invoice templates and pdfs. 


Next, use the beautifully crafted email templates in your workflows. A workflow is a series of tasks, steps and emails that you create and follow to keep yourself and business organized and efficient. Iris has template workflows to get you started. As an Iris subscriber, you have exclusive access to The Marketplace. Find curated workflows with expert questionnaires and email templates from top photographers. Shop your favorite and we’ll automatically load it into your Iris account.

A man taking a picture with a camera with the words automation wouldn 't you rather be doing this


Integrations That Extend What Iris Works Can Do

In addition to the many great Iris features, we're integrated with some great companies. Our invoicing can connect with Square, PayPal, Stripe, and QuickBooks Online, so you can keep using the payment and accounting tools you already trust while still managing everything else from within Iris Works.


You can sync an external calendar like Google Calendar, iCal, Outlook, and more, keeping your bookings visible alongside the rest of your schedule instead of maintaining two separate calendars. We also integrate with ShootProof and have a partnership with Fundy, connecting your gallery delivery and album design tools directly into the same ecosystem you use to manage bookings and clients.


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Frequently Asked Questions

  • How does Iris Works organize client information in one place?

     Iris Works centers everything around the client profile, storing contracts, questionnaires, past sessions, and notes together, so you always have a complete picture of each client without searching multiple systems.

  • Can I automate emails that include contracts or questionnaires?

    Yes. Email templates in Iris Works can be automated and set up to include attachments like questionnaires, contracts, invoice templates, and PDFs, so a single automated email can carry everything a client needs.

  • What is The Marketplace in Iris Works?

     The Marketplace is available exclusively to Iris subscribers and offers curated workflows, questionnaires, and email templates created by top photographers, which can be loaded directly into your account with a purchase.

  • Which payment and accounting tools can I connect to Iris Works?

     Iris Works integrates with Square, PayPal, Stripe, and QuickBooks Online, allowing your invoicing to connect with the payment processor or accounting software you already use.

  • Can Iris Works sync with my existing calendar and gallery delivery tools?

     Yes. Iris Works can sync with external calendars like Google Calendar, iCal, and Outlook, and it integrates with ShootProof along with a partnership with Fundy for gallery delivery and album design.

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