Social Media

Creating a Facebook Group for Your Business

photography, business, facebook, group, marketing

Facebook groups are an untapped resource for small businesses in the social media world! (No, they’re not just for interest groups or your friend’s newest MLM page.) You can use this to create a community among your clients! Let’s face it – our Facebook business pages are getting harder and harder to be seen without…

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7 Ways to Increase Your Visibility on Instagram

instagram, following, grow, reach, increase, social media

Social media is an integral part of building up any small business’ client base and reach in the community. If building up your Instagram presence is one area that you’re struggling with, it’s time to put a strategy in place! The wrong kind of posts or unplanned content can often be a waste of time.…

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Why You Need to be Consistent with Social Media

social media, facebook, twitter, instagram, brand, blog, photography, business, marketing, consistent

Social Media… it’s something we have a love/hate relationship isn’t it? While it’s a powerful too, it’s easy to let it fall by the wayside when things get busy. But having a consistent social media presence is VERY important to a photographer’s business and is one of the main ways to keep a steady stream…

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5 Social Media Schedulers You Should Know About

Feeling overwhelmed trying to keep up with social media posts? Or maybe you hate doing it? Why not make a plan and get it all mapped out ahead of time? Facebook and Instagram are great ways to gain new clients and have fresh images out there for them to see. They shouldn’t be neglected! Schedulers for…

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5 Social Media Tips That Will Increase Your Bottom Line

So many of us think of social media as another thing bogging down our to-do list or one more silly way to waste time. But, my friend, what you may not realize is social media can be one of the most cost-effective ways to reach your target client. Learning how to effectively use social media…

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7 Tips for Using the Magic of Hashtags on Instagram

If hashtags are something you shy away from on Instagram, you could be missing out on a chance to have your work seen by a whole new audience. Without them, the only people who will see your feed are your current followers and possibly new people if you end up on the explore page. Using…

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The Only Reasons to Boost a Facebook Post

boost facebook post, advertising, photography, marketing

The forever un-answered question – is paying for Facebook Ads and Boosted Posts worth it? If you’ve been around for awhile now, you may remember the days when Facebook was truly FREE for businesses. People liked your business page, and your posts would show up in their news feeds. For free. If your jaw has…

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Facebook Advertising for Photographers – Demystified

facebook advertising, marketing, business

I have a love/hate relationship with Facebook advertising. And there is one, and only one reason for this feeling – I’ve been in business long enough that I can remember when Facebook was truly free for small businesses. I started my photography business back in 2009. I started with a basic website, and of course a Facebook…

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Streaming on Social Media

social media, video streaming, marketing, live

There’s a new wave taking over social media, and it’s video streaming. Yes, we’ve already seen how video has been integrated with Instagram. But going a step forward, is the uncensored, less curated live or immediate feed that is fast becoming popular with new platforms. Here are a few apps that are jumping on this trend: Periscope –…

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