The Surprising Reasons You Should Be Submitting Your Images

submit, feature, images, photography, portrait, wedding, magazine, blog

With the never-ending list of things that needs to get done daily, taking the time to submit images can be the LAST thing on your mind. Don’t neglect this step by shrugging it off. Although it’s not necessary to the success of your business, there are four surprising reasons why you should be submitting your…

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Start asking for referrals today. Here’s how.

referral, client, email, workflow, automate, business, photography

Every photography business thrives on referrals. And we know that yours is no different. Who is going to be the best source of referrals for you? Happy clients who feel the love. The biggest obstacle we hear about asking for referrals is that it’s uncomfortable. We get it. But it’s totally worth overcoming that obstacle.…

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Feature Update: Lead Page

You asked. We listened. And voilà(!)—the Iris Works lead page is now better than ever. Whether you’re new to Iris Works or an old pro with the app, change is good. And we’ve made some big ones that we can’t wait for you to use.   Options. We are excited to announce that you now…

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Increase Your Blog Presence

Improve Blog Presence

How to Increase Your Blog Presence Let’s be honest—when it comes to marketing, we’re all competing for attention. We know we have a story to tell, so why are we failing to see the results that we want to see? Strategically managing and increasing your blog presence is a great way to make sure that…

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Interview: Heidi and Shaun, Heidi Hope Photographers

Heidi Hope Backdrop

Heidi and Shaun Guerrard are a husband and wife team. Not only do they run an incredibly successful photography business, but they have taken entrepreneurship to a whole new level. A little over 10 years ago, Heidi was an art and photography teacher and Shaun was working for Bank of America doing commercial banking and…

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Working From Home Like a Pro

Working from your home office – a blessing and curse at the same time. The flexibility can be wonderful, but can also make it easy to get distracted. So how do you make the most of it? Here are some tips to help you stay focused while working from home! Have your own space. Whether…

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3 Reasons to Use an Accounting System

We tend to do it to ourselves. We wait until the last minute, and tax time gives us a swift kick to the gut every time. But why? As a photographer and business owner, a simple spreadsheet may seem just that – simple. But in reality, we waste more time than we’d like to admit…

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Music Made Easy

Videographers and even quite a few photographers, know that finding good, meaningful and affordable music for videos and slideshows is difficult. There are some great options in the market for creatives – including Animoto and Triple Scoop Music. And just recently a new online music licensing service came into the picture – Tracks. We chatted…

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3 Key Steps to In-Person Sales

The dreaded three words that make photographers cringe – in-person sales. Less than 5 years ago, those words didn’t mean much in the photography industry. Digital sales were the way of the world for many photographers. Gallery sites helped photographers make a little post-session cash, without having to do a thing.  That’s still the case…

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