The Iris Blog

Your resource for industry tips, guest pieces,
best practices and feature information.

How to leverage great location scouting for an epic session.

“Where should we do the session?”  It’s the question you regularly get from your clients, and lately you’re feeling uninspired by your “go-to” spots. It’s easy to fall into a routine with your photo sessions, especially when what you’ve been doing works. However, if...

Double your growth with referrals.

The math is simple: one referral from each client will double your business. Referrals are essential to any growing business, and there are three things we know for sure: Referrals are pre-qualified clients and are far more likely to meet your definition of “ideal”...

How to rock your wedding questionnaire.

Questionnaires are one of the most important things you can do before a wedding day with your clients! Not only do they save you time, but you will head to that final meeting armed and prepared with everything you need to know to knock their socks off with your killer...

Getting creative with questionnaires.

Let’s talk questionnaires. We know that sharing a questionnaire (or two… or three) with your clients along the way can greatly impact their overall experience with you. Knowing as much as possible about them, their families, their insecurities and what they’re...

How to up your customer service game.

Customer service is the name of the game. Whether you’re running a photography empire or a brand-new business, you need to live and die by your customer service practices. Giving clients a connection to your brand will make them feel loved and taken care of. There's...