IRIS + BOBBI SHERIDAN :: BOBBI PHOTO

If you’ve spent any time with Bobbi Sheridan, whether in real life or through the magic of her social media feeds (IG: @bobbiphoto), you know that you’re unabashedly getting the real deal. All. The. Time. Her infectious personality is one of the many reasons that her clients are obsessed—and we mean OB-sessed—with her. But it’s her…

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Using hashtags to increase engagement.

If hashtags are something that you typically shy away from on Instagram, you are missing out on a chance to have your work seen by an entirely new audience. Using hashtags gives users a way to search you out based on their interests, giving you a chance to connect with people truly engaged in what…

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Three easy ways to up your website game.

Keeping your website updated and easy to navigate is critical when welcoming clients to your business. You want to make it easy for potential clients to see your work, understand their investment and be able to reach you easily—on whatever platform works best for them. Here are three easy ways to make sure that your…

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How to avoid burnout during busy season.

October is crazy for photographers—there’s just no getting around it. It’s an overwhelming time of year and it’s easy to feel stretched thin with shooting, editing, keeping up with social media, communication with clients and more. Burnout is real and it happens to all of us. Staying ahead of it and managing everything that comes…

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How to use Instagram Stories to grow your business.

Instagram Stories aren’t going anywhere. And since many of your followers are already loving you on Instagram, it’s a great way to double-down and really use the Instagram Stories function to help grow your business! Tell your “story”. Whether it’s showing a how-to or a highlighting a tutorial, your followers want to see what you’re…

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Go the extra mile and get a loyal customer for life.

Have you ever been in a retail store where the employees went above-and-beyond to make sure your needs were taken care of? Having an experience like that leaves an impression and more than likely makes you want to tell all your friends and family about it, right? Even though the end result is a product,…

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Back to basics: a social media refresher.

social media, business, photography, client, studio management, grow

The ever-changing social media algorithms make it hard to stay ahead of the game. So we put together a few back-to-basic reminders to keep steady on the course to successfully sharing your lovely work with your followers. Write compelling content. It’s easy to forget to talk to your clients. Speak their language. Share a story…

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Branding Your Business 101

branding, brand, business, photographers, photography, studio managment

Whether you’re just getting started with your photography business or have been in the game for a few years, now is the perfect time see if your brand is communicating what you want to potential clients. It’s not just your logo. A brand is every interaction and impression that a client has with your business…

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Automated Invoices and IPS Payments

Invoice upgrades are hot off the presses: automated invoicing, invoice templates and IPS payment options!   Invoice templates are finally live. We’ve all been so anxious to have them… and they’re finally here! There’s nothing worse than creating the same invoice over and over again. Now you won’t have to! Instead, you’ll just create and…

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3 Tips for Better Mini Sessions

mini sessions, sarah petty, joy of marketing

by Sarah Petty Many photographers have tried a mini-session event. They’re a low-risk way for clients to try you out and you get exposure to new clients who you can turn into long-term portrait buyers in the future. But when mini’s go wrong, this quick money-making promotion turns into a time sucking bust. Here are…

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