The Iris Blog

Your resource for industry tips, guest pieces,
best practices and feature information.

Three easy ways to up your website game

Three easy ways to up your website game

Keeping your website updated and easy to navigate is critical when welcoming clients to your business. You want to make it easy for potential clients to see your work, understand their investment and be able to reach you easily—on whatever platform works best for...

Double your growth with referrals

Double your growth with referrals

The math is simple: one referral from each client will double your business. Referrals are essential to any growing business, and there are three things we know for sure: Referrals are pre-qualified clients and are far more likely to meet your definition of “ideal”...

What is a pod and is joining one right for you

What is a pod and is joining one right for you

Let’s take a moment and talk about pods. And no - we aren’t talking about podcasts.Have you ever been asked to join a photography or creative pod? Never heard of these before? A pod is a small group of photographers or creatives (videographers, make up artists, hair...

Release Notes: April 27, 2020

Release Notes: April 27, 2020

Welcome to our 5th issue of Release Notes, where we try to give a little more insight into what the software development team accomplishes. On a biweekly basis, we share what new features, enhancements, and fixes have been completed over the previous two weeks. We...

Grow and nurture your client base with a facebook group

Grow and nurture your client base with a facebook group

Let’s chat about growing and nurturing your client base! Facebook groups can be an untapped resource for small businesses in the social media world. You can use a theme to create a community among your clients and help nurture that relationship in an entirely...

6 Tips to Make Blogging Easier

6 Tips to Make Blogging Easier

Oh, the ever-daunting task of BLOGGING. Of course, it’s critical. After all, it’s how photographers showcase their work. The trick is to figure out how to make it a little less painful. Here are 6 tips to make blogging less painful: Schedule time As small business...

Release Notes: April 13, 2020

Release Notes: April 13, 2020

Welcome to our 4th issue of Release Notes, where we try to give a little more insight into what the software development team accomplishes. On a biweekly basis, we share what new features, enhancements, and fixes have been completed over the previous two weeks. We...