Posts by megan

Go the extra mile and get a loyal customer for life.

Have you ever been in a retail store where the employees went above-and-beyond to make sure your needs were taken care of? Having an experience like that leaves an impression and more than likely makes you want to tell all your friends and family about it, right? Even though the end result is a product,…

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Branding Your Business 101

branding, brand, business, photographers, photography, studio managment

Whether you’re just getting started with your photography business or have been in the game for a few years, now is the perfect time see if your brand is communicating what you want to potential clients. It’s not just your logo. A brand is every interaction and impression that a client has with your business…

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Dell Romppainen, Daydreams Photography | Ontario, Canada

A photographer who specializes in newborn, children and family portraiture, Dell has built Daydreams Photography into a thriving studio by creating a targeted marketing program, leveraging lots of session hype with her client base and using Iris Works as her studio management software. Marketing, marketing, marketing. As a former graphic designer who specialized in packaging…

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Top 5 Tools for Your Photography Business

photography, business, tools, time management, marketing, accounting, design, graphics, studio management, client managementf

Running a small photography business can be tough. You’re juggling so many different business tasks AND trying to channel your creativity all at the same time. It’s hard to find a balance between the two, especially since they use completely different sides of your brain. A lot of times we see photographers focusing solely on…

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Five emails you should automate in every session's workflow

automate, email, workflow, client, inbox, save time

Emails, emails, emails. It’s never ending, right? Remembering which emails you need to send to clients is not fun. And when you forget, it’s a hard one to recover from. Creating a workflow is the easiest way to automate the emails that you send to every client. Not only will you be saving time, but…

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How to jump-start your business when you're in a slump

Businesses all have peaks and valleys—and yours is no different. There may be times that you have more clients than you know what to do with, and others where you wonder if your contact form is even working. For times when it seems like you’re in a slump, there are a few quick and easy…

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Are Photography Conferences Worth Going To?

photography conferences, expo, photo, portrait, photographers

There are so many options out there to educate yourself on photography and business. Do you take a class? Workshop? Attend a conference? It can make your head spin trying to make a decision! You might be wondering are photography conferences worth it? All the time, expense, and possible travel? We would say a big…

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Importance of Scouting Locations

scout, location, photography, session, portraits, light

“Where should we do the session?”  It’s the question you regularly get from your clients, and lately you’re feeling uninspired by your “go to” spots. It’s easy and familiar, but you feel like you’re in a creative rut. We’ve all been there! It’s easy to fall into a routine with your photo sessions, especially when…

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The Surprising Reasons You Should Be Submitting Your Images

submit, feature, images, photography, portrait, wedding, magazine, blog

With the never-ending list of things that needs to get done daily, taking the time to submit images can be the LAST thing on your mind. Don’t neglect this step by shrugging it off. Although it’s not necessary to the success of your business, there are four surprising reasons why you should be submitting your…

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Start asking for referrals today. Here’s how.

referral, client, email, workflow, automate, business, photography

Every photography business thrives on referrals. And we know that yours is no different. Who is going to be the best source of referrals for you? Happy clients who feel the love. The biggest obstacle we hear about asking for referrals is that it’s uncomfortable. We get it. But it’s totally worth overcoming that obstacle.…

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